Job Market Paper

Leading by Words: Evidence from Frederick Douglass’s Oratory (with Letian Zhang).

This paper examines whether Black political voice can shift the behavior of a white-dominated electorate through Frederick Douglass’s nineteenth-century anti-slavery speaking tours. We assemble a new dataset of nearly 2,000 speeches linked to local outcomes and use difference-in-differences and complementary empirical strategies to identify the effects of local exposure to his speeches. Towns visited by Douglass subsequently saw marked declines in pro-slavery Democratic vote share and significantly higher Union Army enlistment rates. Textual analysis of local newspapers suggests that his speeches shifted the views of some moderate pro-slavery and neutral individuals while also reshaping the local media agenda and racial narrative, placing slavery at the center of discussion and amplifying anti-slavery voices. We also document spillovers across space and media coverage, and show that the quality and dissemination of speeches, together with the surrounding information environment, shaped the magnitude of these effects. The results highlight the role of charismatic leaders and media narratives in social and political change.

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